अर्थ प्रणाली 
Kathmandu . In celebration of its 30th anniversary, The Hidden Treasure is happy to announce the launch of
a new and exciting event: the ‘Designer of The Year’ (DOTY) competition. This initiative
aims to provide a platform for fashion designers, students, and aspiring amateurs to showcase
their creativity and passion for fashion.
Auditions for the competition will take place in four major cities: Nepalganj, Pokhara,
Biratnagar, and Kathmandu. A total of 12 to 15 talented designers will be selected based on
their sketches and garments presented during the auditions. These selected designers will then
have 4 to 5 weeks to prepare their final creations, receiving mentorship from industry experts
along the way.
Participants will benefit from guidance sessions with renowned fashion designers, interactions
with sewing machine specialists, fabric and accessories suppliers, and visits to leading garment
factories. Each designer will create 6 to 7 original designs, along with 2 to 3 designs specifically
for The Hidden Treasure, including a National Costume and an Evening Gown.
A distinguished panel of five judges will evaluate the designs and select the winner. The
champion of the DOTY competition will receive an impressive prize package, including:
1. A cash prize of NPR 150,000
2. A high-tech JACK brand sewing machine
3. The winning National Costume will be worn by the Miss Nepal winner at international pageants
4. The evening gown and other creations can also be showcased by our winners at
international events
5. Additionally, one lucky model to walk on the ramp for DOTY will receive a direct entry
as a contestant to Miss Nepal 2025 pageant.
The ‘Designer of The Year’ concept is designed to empower emerging designers who have
previously lacked opportunities to display their work while simultaneously supporting the Miss
Nepal pageant.
The grand finale of the competition will be held on April 12, 2025, at The Plaza, with the event
being broadcast live on Kantipur TV.
Join us in celebrating creativity, talent, and the vibrant fashion culture of Nepal as we embark
on this exciting journey to discover the next top designer!
The sponsors of the event are as follows:
1. Main Title: Kajaria Tiles
2. Co-sponsors: a) JOY Personal Care
b) BYD ev vehicle
3. Media Partners: a) The Kathmandu Post (KMG Publication)
b) Kantipur Television
c) Online Khabar
d) Routine of Nepal Bandh (RONB)
4. Associate Partners: a) Berger Paints
b) JACK sewing Machine
c) Aventoz online voting
d) Vicente Faria Wine
e) Jawalakhel Group of Industries
5. Hospitality Partners: a) The Plaza, Pulchowk
b) Siddhartha Group of Hospitality
c) JLDs See a Sec Boutique Hotel, Biratnagar
d) Hotel Barahi, Pokhara
6. Production Partner: MP Productions
7. Airlines Partner: Yeti Airlines
